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Green Pepper in the Routine Diet to Sustain Demand in the Near Future

Turkey’s one of the fast growing businesses is the pepper trade. While the population in countries such as Turkey, Spain, and Greece consume green pepper and other varieties in every possible variation, research reveals that the entire Mediterranean region includes green pepper in the daily local menu.

Looking at sustained consumption of green pepper in this regional territory and surging popularity of green pepper in other regional markets for its vitamin and nutrient rich content will continue to create attractive opportunities for green pepper producers over the next few years.

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Green Pepper Demand as a Natural Food Preservation Agent to Push Prospects

With demand for green pepper on a steady rise, the growth prospects for the global green pepper market remain moderate over 2017-2022. The growing incorporation of green pepper in a heap of culinary products will continue to translate into a promising sales revenue of the green pepper market over the next few years.

However, although green pepper that is prominently found in brine mixture or vinegar, it represents lower market penetration compared to black and white pepper. The excellent preservative characteristic of green pepper enables it to be used widely as a premium quality natural food preservative, pushing adoption among food processors and processed food manufacturers for applications such as freezing and canning.

 

Market Demands 

 

Germany: Quiet bell pepper market
Bell peppers of Dutch origin dominated this season, while Belgian ones supplemented the market. Only limited quantities came from Turkey, Polish bell peppers rounded off the range of goods with very small quantities; domestic bell peppers cost up to € 4.30 per kg in southern Germany. Overall, sales were relatively quiet during the last few weeks.

In general, the demand could be satisfied without difficulties. The prices of all varieties also showed an upward trend. The yellow varieties were generally the most expensive, while the red ones were often still moderately priced.

Poland: Increase in demand for bell peppers
The demand for bell peppers this week is huge compared to the rest of the season, both domestically and in export. This has led to prices for bell peppers increasing, however both consumers and growers seem to be satisfied with the current situation. There are still good quantities available overall, however some exporters saw such a large increase in demand, that they have completely sold out this week.

France: Low production, slow market
The market for bell peppers in France is quite complicated because of a lack of production. This lack is due to the heat, which has also had significant effects on a lot of other vegetables. Due to this lack of product, growers were expecting a high demand compared to the supply, but this is not the case. The market is slow due to a lack of consumption. 

Italy: Bell pepper prices recovering
The bell pepper market in Italy is experiencing a price recovery. For the time being, on a national scale, the markets are absorbing Italian produce, although there is a 10% presence of Dutch peppers.

A wholesaler from a major agri-food centre in the north of Italy says that after a few weeks of an unreceptive market, there has been a recovery in demand from 16 August onwards. Long peppers, yellow or red, grown in Italy and processed in single-layer crates, reached 2.60 €/kg with an average of 2.30 €/kg. There were, however, lower quotations for peppers from the Netherlands: both yellow and red peppers were sold wholesale at around 1.80 €/kg.

A special mention goes to "friggitelli" (these are green peppers that are not spicy, but tend to be sweet. It is also known as the Golden Greek pepper, Sweet Italian pepper, or Tuscan pepper), typical peppers grown in the south of Italy, but sold throughout the whole country: prices are between 2.00 and 2.50€/kg.

In Campania, demand is good and exceeds supply. Compared to the same period last year, prices were clearly higher.

Spain: California bell peppers increasing in popularity
The bell pepper season is now in its last phase in Murcia, where prices have been acceptable for the growers, above 1,00€ per kilo. The season is ending around 2-3 weeks earlier in Murcia due to the prohibition by the Spanish Ministry of Agriculture of 1,3-Dichloropropene, commonly used to disinfect the soil. In replacement to this treatment, growers use the bio-solarisation method, which forces them to end the season earlier and have enough time to treat the soil. Bell peppers growers find this regulation outrageous as it is only applied to their crop while tobacco growers can keep using it. As Almería hasn’t started yet the harvest, there is then a production gap which is making the prices rise, especially for long bell peppers of the Lamuyo variety.

 

Pepper Market report is summarizes top key players overview as Everest Spices, MDH Spices, Gupta Trading Company, SAIGON HANOI IMEXCO LTD., and more

 

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