BANANA / PLANTAIN
Investments
ABOUT
BANANA INVESTMENT
.jpg)
Jamaica has ceased the exportation of bananas since august 2008 but focus mainly on the development of the domestic market. In 2009 the domestic market grew with a expanded value chain for both the bananas and plantain sub sectors. However, many continued to show an interest in growing bananas for export and had maintained their operations up to standard in compliance with export demands to target high-end retail and hotel markets.
On the Global Market
Bananas are among the most traded fruits in the world. In 2017 alone, 22.7 million tonnes of bananas, excluding plantains, were traded, representing almost 20% of global production that year. The value of this trade was worth USD 11 billion, which is higher than the export value of any other exported fruit. While Asia is the largest banana-producing region, Latin America and the Caribbean is the largest exporting region, responsible for approximately 80% of global exports. The retail value of the sector was estimated to be worth between USD 20 billion and 25 billion in 2016, providing livelihoods to millions of smallholder farmers and plantation workers around the world. In Africa alone, bananas are a source of income and jobs for more than 70 million people. Looking at production and trade figures at a country level, the largest producing and exporting countries in 2017 were spread out across geographic regions, with Ecuador at USD 3 billion, Costa Rica at USD 1.1 billion, and the Philippines at USD 1 billion. Meanwhile, the largest importing countries that year were the United States (USD 2.5 billion), Belgium (USD 1.4 billion), and Russia (USD 1.1 billion). Despite these high figures, it is worth noting that the banana trade balance (export–import) overall has fluctuated significantly during the 2015–2018 period, registering oversupply in some years and shortages in others, normally in the range of 1 million to 2 million tonnes in either direction. This fluctuation is due largely to the seasonality in banana demand and climate related production challenges, such as severe floods, cooler temperatures, and mudslides.
​
Looking Towards the Future
Looking at future projections, the market advisory firm Mordor Intelligence predicts that the sector will experience a compound annual growth rate (CAGR) of 1.21% in consumption from 2019 to 2024, reaching a global consumption volume of 136 million tonnes by 2025, compared to 116.2 million tonnes in 2017. This projected growth is primarily driven by increasing demand in producing countries, particularly in the Asia-Pacific region, which currently accounts for 61% of global consumption, led by India, China, and the Philippines. This growth in projected demand will be underpinned by population growth in developing countries, the availability of domestically grown bananas, improvements in per capita incomes, and associated shifts in diets related to health benefits and awareness. The consumption of local bananas in many African countries is also notable, such as in Uganda, Rwanda, and Cameroon. In those countries, per capita consumption can reach over 200 kg per year, especially in rural areas where the tropical fruit can provide up to 25% of a person’s daily caloric intake. Bananas are also becoming increasingly popular in Europe and North America, with consumers increasingly looking for healthier options, such as bananas and other tropical fruits, to replace products containing refined sugar.
Livelihoods
400 million people consume bananas as a source of nutrition and food security.
70 million people generate revenue from bananas in Africa.
We Trade ltd Mission for the banana Industry in Jamaica
We trade ltd vision statement is to be the best provider of investment opportunity in the Caribbean and any market place of our choosing. Within our three (3) major factions banana investment is one of the sub-faction for Agriculture .The banana board have a steady growth on the banana industry in the domestic market while We trade ltd mission is to increase investment in the banana sector to boost productivity to regain a major part of the global market in exportation.
Banana Investment
Will have two options for investing Group Investment and standalone Investment each investment will give small investor's and large investor the chance to take advantage of the market .
​
Time span of Investment
Investors will have the option to view farmers active portfolio to see the profit return expected on the Investment and how long the investment will lost for.
How it will work
investment funds from We Trade ltd to farmers
FARMER'S
WE TRADE LTD
WE TRADE LTD
farm products from farmers to We Trade ltd
investors funds to We Trade ltd
INVESTORS
farm products from We trade ltd to the Market.
MARKET
Profits return from the market to the Investor's and the company.
Group Investment
Investor will be able to enter the market via group investment . what group investment does it gives like minded investors the opportunity to take advantage of the market. We Trade ltd will pool investors funds together and invest it in a ( active banana farmer portfolio ) to increase productivity of banana's and profit returns. The group investment is mostly for small investors who wants to be apart of market but only can invest a small amount of there capital.
​
Standalone Investment
Is mostly for large Investors who wants to invest in the banana sector. We trade ltd will provide the option for large investor's to invest in a ( specific banana farmer portfolio ) which meet their investment goals and profits return.
PLANTAIN
.jpg)
Jamaica plantains export quantities
In 2018 Jamaica shipped 128 tonnes of plantains. Across 2018 alone, the market for Jamaica plantains (vegetables category) has improved, recording a change of 357.143 % compared to the year 2017. Between 2016 and 2018, plantains' exports went up by 481.82 percent earning the country US$0.14m for the year 2018. Jamaica's plantains exports are classified as:
​
ON THE GLOBAL MARKET
The global plantain market rose to $31.9B in 2019 (IndexBox estimates), surging by 2.6% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers’ margins, which will be included in the final consumer price). The market value increased at an average annual rate of +3.5% from 2013 to 2019; the trend pattern remained relatively stable, with only minor fluctuations throughout the analyzed period. The pace of growth appeared the most rapid in 2014 with an increase of 6.9% y-o-y. Global consumption peaked in 2019 and is likely to see steady growth in the near future.
In physical terms, global plantain consumption experienced a similar trend pattern, increasing from 37M tonnes in 2013 to approx. 43M tonnes in 2019. Over the last two years, the market rebounded after a slight contraction of 2016 which was caused by the escalation of civil armed conflict in the Democratic Republic of the Congo which is the largest plantain consuming country.
The countries with the highest volumes of plantain consumption in 2019 were the Democratic Republic of the Congo (5.7M tonnes), Cameroon (5.2M tonnes), and Ghana (4.2M tonnes), together comprising 36% of global consumption.
In value terms, the largest plantain markets worldwide were the Democratic Republic of the Congo ($5.4B), Cameroon ($4.5B), and Nigeria ($2.7B), together accounting for 39% of the global market. Peru, Myanmar, Colombia, the Philippines, Uganda, Ghana, Cote d’Ivoire, the Dominican Republic, and Cuba lagged somewhat behind, together accounting for a further 40%.
The countries with the highest levels of plantain per capita consumption in 2019 were Cameroon (205 kg per person), Ghana (141 kg per person), and the Dominican Republic (94 kg per person).
Plantains remain a staple food in African countries incl. those with low incomes, as their population has limited opportunities to opt for new alternatives in their local cuisine. Rising population and incomes in Africa, therefore, constitute major fundamentals behind the growth of the plantain market. Similar factors are relevant for some Latin American and Asian countries where plantains are also consumed at a noticeable scale.
In early 2020, the global economy entered a period of the crisis caused by the outbreak of the COVID-19 pandemic. Quarantine measures implemented worldwide to battle the spread of the virus hamper economic growth heavily throughout the world and disrupt the international supply chains. The result will be a drop in GDP which is to decrease consumer incomes.
Plantains, however, constitute a staple food, the consumption of which is rather insensitive to crisis periods. Given the fact that plantains are largely consumed in countries with low incomes and where they are only affordable mass food, it is not expected that the COVID crisis will lead to a deep decrease in plantain consumption. It is more likely that people would cut the consumption of more expensive food items on the backdrop of lower incomes. In the medium term, therefore, population growth will continue to drive growth in demand for plantains.
Accordingly, the plantain market is expected to continue an upward consumption trend, increasing with an anticipated CAGR of +2.4% for the period from 2019 to 2030, which is projected to bring the market volume to 55M tonnes by the end of 2030.
The U.S. Remains the Largest Importer of Plantains
In 2019, global imports of plantains increased by 2.3% to 1.3M tonnes, rising for the second year in a row after two years of decline. The total import volume increased at an average annual rate of +1.7% over the period from 2013 to 2019; the trend pattern remained relatively stable, with only minor fluctuations throughout the analyzed period. The growth pace was the most rapid in 2015 with an increase of 7.9% against the previous year. Global imports peaked in 2019 and are likely to continue growing in the immediate term.
In value terms, plantain imports stood at $855M (IndexBox estimates) in 2019. The total import value increased at an average annual rate of +2.2% from 2013 to 2019; the trend pattern remained relatively stable, with somewhat noticeable fluctuations throughout the analyzed period. The most prominent rate of growth was recorded in 2015 with an increase of 8.7% against the previous year. Over the period under review, global imports reached the maximum in 2019 and are expected to retain growth in years to come.