FRUITS INVESTMENT
The Global Fruit and Vegetable Processing industry has performed well over the five years to 2021. This industry includes all businesses that alter fresh fruits or vegetables to create a value-added food product for human consumption. Industry products include canned fruits and vegetables, frozen fruits and vegetables, soups, jams, sauces and dehydrated fruits and vegetables. The growth of the world population and improving global per capita income have served as positive growth drivers of demand for food, particularly discretionary goods. Simultaneously, improvements in logistics and production processes have enabled the industry's larger multinational companies to increase their production
Global Market Forecast
The fruit and vegetable market was estimated to be valued at USD 265.6 billion in 2017 and expected to reach USD 373.5 billion by 2022, at a CAGR of 7.1% during 2017-2022.
The market is segmented into the following product types: fresh, dried, frozen, and processed. The processed segment accounts for an average of 35% of total revenue and it is expected to witness the fastest growth during 2018-2023, at a CAGR of 8.3%. 65% of the processed segment was reported to be fruits. The growth of the market will be driven due to its rich source of vitamins and minerals.
Global Growth Opportunity Analysis
Europe shares the largest market of fruit and vegetable due to its high consumption. It is witnessing the growing popularity in the frozen segment, especially in frozen berries and kale, which are widely used as ingredients for smoothies, chips, and salads. Europe is also witnessing the increasing demand for exotic fruit and vegetable, such as avocados and mangoes. The import of mango puree from the European Union is highly concentrated, and the United Kingdom is one of the top three importers, accounting for almost 80% of the total EU import.
The Asia-Pacific region was expected to witness the fastest growth in the fruit and vegetable market during 2020-2025, at a CAGR of 4.98%. Mordor Intelligence reports the growing production in China, Japan, and India is driving the growth of the market. China is reported to produce more than half of vegetable and 30% of fruit consumed around the world. There is an increasing demand for innovative and convenient fruit and vegetable powders and pieces. Busy urban lifestyle in the Asian-Pacific region causes consumers to deter from cooking and shifts consumer preferences to quick-and-easy meals.
Export/ Import Analysis
World’s Richest Countries reports the global market generated a total value of USD 72.8 billion in 2017. China was reported to be the world’s largest fruit and vegetable exporter with 15.3% of the global exports, followed by the Netherlands with 10.4% and Spain with 9.3%. China is the major supplier for its neighboring countries, such as Vietnam, Thailand, Indonesia, Philippines, and Hong Kong and known for an exporter of garlic, apples, grapes, citrus, and onions.
The United States was reported to be the world’s largest fruit and vegetable importer with 13.7% of the global imports, followed by Germany with 9.2% and the United Kingdom with 4.2%. Bananas account for 17% of the U.S. total imports, followed by Avocado accounting for 16.1% and grapes accounting or 11.5%. The United States has increased its dependence on external fruit and vegetable in the last decade, especially of avocados, asparagus, and pumpkins. Mexico is the largest supplier for the United States, followed by Chile, Guatemala, and Canada.
United States Market Analysis
The U.S. fruit and vegetable market was estimated to be valued at USD 104.7 billion in 2016 and its demand is expected to witness significant growth during 2017-2025, at a CAGR of 13.7%. Increasing health/ medical benefit awareness of meat consumption and changing consumer preferences for diet will keep fueling the demand for fruit and vegetable in the United States, especially in the snacks segment. The U.S. huge investment in technology helped keep fruit and vegetable fresh for longer duration along with up to date processing technology inputs that can be used in the end-use industry.The United States is the world’s largest importer of fruit and vegetable, with an import surplus of more than USD 11 billion in 2017. Due to an unsuitable climate for fruit and vegetable agriculture, more than 30% of fruit and 55% of vegetable consumed in the United States relies on imports from Mexico, Chile, Guatemala, and Canada. The cheaper price of fruit and vegetable is another reason for the growing imports. While the fruit and vegetable trade deficit are significantly growing in the United States, the wide gap between imports and exports makes it difficult to meet the increasing demand.
We Trade ltd wishes to improve Jamaica fruits market with like minded investors to maximize production of fruits so we can take advantage of the global fruits market which will see a growth of USD 373.5 billion by 2022 to 2025. We Trade ltd has develop an investment plan to improve the sector which will build our clients/investors portfolio and the market.
Coconut Production Market
According to the report, the global coconut products market size was at $11.5 billion in 2018 and is anticipated to reach $31.1 billion by 2026, with a CAGR of 13.6% during the forecast period. The market is expected to exhibit an incremental revenue opportunity of $19.7 billion from 2018 to 2026.
Market growth is propelled by the rise in demand for coconut water as an energy drink. Active and health conscious consumers have shifted their preference toward natural alternatives to caffeinated and sugar-based energy drinks. Hence, the demand for coconut water as a natural energy drink is growing rapidly due to its nutritional properties such as electrolytes and nutrients, which is expected to drive the coconut products market growth.
Increase in use of coconut-based products in food and beverage applications is expected to drive the market for coconut products in the future. Coconut products are widely used as ingredients in variety of processed food products such as cookies, cakes, pies, soups, salads, milkshakes, and ice cream. With growth in consumption of processed food products, owing to the rise in urban population, the demand for coconut products is expected to grow at a significant rate in near future.
The coconut products market is segmented on the basis of type, application, form, and region. Based on type, the coconut products market is categorized into coconut water, coconut oil, coconut milk, dried coconut products, and others. Coconut oil is widely used in cosmetics industry and is one of the prime products in hair care, thus is expected to influence the overall coconut products industry.
The coconut oil segment was valued at $6.1 billion and is expected to grow with a CAGR of 5.6% from 2019 to 2026, to reach $9.4 billion by 2026. The coconut water segment is estimated to be the fastest growing segment, with a CAGR of 23.8% during the forecast period. The fastest growth of coconut water segment is attributed to growth in consumption of natural energy drinks and health concerns among the consumers.
Key Findings
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The coconut products market was valued at $11.5 billion in 2018 and is estimated to reach $31.1 billion by 2026, growing at a CAGR of 13.6% during the forecast period.
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By type, the coconut water segment is estimated to witness the fastest growth, registering a CAGR of 23.8% during the forecast period.
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In 2018, by application, the cosmetics segment held the highest share, accounting for more than half of the global coconut products market share.
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In 2018, India was the most prominent market in the Asia-Pacific region and is expected to grow at a significant CAGR throughout the forecast period.
Pineapple Production Market
FACTS
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Pineapple’s sweet taste can make consumers forget all about its health benefits, but it offers many. Like all fruits high in vitamin C, pineapple can help boost the immune system and fight cancer. Pineapple is an inflammation fighter. It contains the enzyme bromelain, which has been shown to help reduce inflammation. Pineapple contains manganese and thiamin, which help produce energy for your body. Pineapple is a great choice for those on low-sodium, low-cholesterol diets.
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The U.S. Food and Drug Administration has approved the following nutrient content descriptors for pineapples: fat-free, saturated fat-free, very low-sodium, cholesterol-free, and high in vitamin C.
Costa Rica, the world's leading pineapple exporter, grew 9% in exports in January and February of 2020 compared to the same period in 2019. Costa Rica has seen a considerable increase in demand this year as a result of the Chinese ban on imports from Taiwan, and prices have surged by 14%. While China is looking for alternative buyers, European countries still face limited supply, keeping the market balanced. The US has shown an increase in demand due to the Easter holidays and supply being slightly low. The Philippines is still without signs of a production recovery after a low 2020 year. Overall, the global pineapple industry is in recovery from the effects of COVID-19.
In European countries, pineapple sales are going well. Many countries are still missing the demand from the hospitality industry, but the limited supply is keeping the market in balance. There is also a positive mood in the pineapple market in South Africa and the United States. Costa Rica produces pineapples all year round and has seen an increase in the demand ahead of Easter. In Australia, the market situation is less rosy. Due to a labor shortage, some pineapples cannot be harvested and remain in the fields. Taiwan is also having a difficult time. China has imposed an import ban on Taiwanese pineapples, so the country is looking for alternative buyers.
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Pineapple sales did not grow in 2019, and volume decreased by 13%. Per-pound retail prices increased slightly. Pineapple sales held steady in 2019 as the tropical fruit brought in more than $700 million in sales.
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Pineapples in Jamaica
Pineapple production is an area with significant potential ranging from fresh fruit and organic pineapple to value added products including dried pineapple slices, wedges for toppings, tit bits, juice concentrates and other by-products that have attractive local and external markets. Improvement in production and productivity levels is paramount to the expansion of the value chain. Though these opportunities exist the industry has never been developed to compete on the world market. Currently, about four cultivars are grown in the island; Sugar loaf, Red Spanish, Ripley and to a lesser extent Smooth Cayenne. The smooth Cayenne is currently being reintroduced to Jamaica; as it is the variety most suited for commercial production. It consist of minimal spines, great flavor, produces in higher quantities, has a higher shelf life, as well as possessing the ideal shape for mechanical processing.
Production in Jamaica has been sold mainly on the local fresh fruit market. In 2013, total local production was 19,185,000 kg while import of processed pineapple (including juice concentrate) was 8,877,177kg valuing US$32,395,166. Pineapple can be produced all year round, but the bulk of harvest comes in between May and July each year. Approximately 77.9% of the annual pineapple production occurs over the six (6) month period from April to September. The MD2 which is suited for processing promises the answer to the issues with the traditional varieties.
APPROACH
The Ministry of Industry, Commerce, Agriculture and Fisheries is seeking to substitute at minimum 86% of imported pineapple juice concentrate in the near to medium term. This will require an additional 80 hectares to satisfy raw material supply to the concentrate production market. The Ministry is also seeking to increase the volume of fresh pineapple available for local consumption to facilitate year round supply to local consumers including the tourist industry.
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OPPORTUNITIES
According to FAOSTAT 2016, in said year Jamaica produced 25,296 tonnes of Pineapples. This is a meagre 2.9% of the total quantity produced Mexico; who is currently one of the world’s top producers. To achieve the government’s objective of substituting 86% of imported pineapple juice concentrate consumed locally, and to achieve a year round supply of the fresh fruit, additional production is required. This presents a lucrative and significant investment opportunity. The pineapple industry also presents a viable opportunity for investors to engage in value added product development such as pineapple slices, chunks and tidbits to create niche markets and expand consumption.
Papaya Production Market
FACTS
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The Papaya is rich in papain, vitamin C, B and calcium, phosphorus and minerals. It is rich in nutrients and contains a lot of carotene, protein, calcium salts, proteases, lemon enzymes, etc. Dried papaya has the effects of preventing and treating hypertension, nephritis, constipation and digestion, treating stomach diseases, promoting the metabolism and anti-aging of the new section, and the effect of beauty and skin care.
The market demand for tropical fruits has been growing steadily over the past two decades. Global production of tropical fruits (excluding bananas) reached 73.02 million (M) metric tonnes (t) in 2010. Gaining in popularity worldwide, papaya is now ranked third with 11.22 Mt, or 15.36 percent of the total tropical fruit production, behind mango with 38.6 Mt (52.86%) and pineapple with 19.41 Mt (26.58%). Global papaya production has grown significantly over the last few years, mainly as a result of increased production in India. Papaya has become an important agricultural export for developing countries, where export revenues of the fruit provide a livelihood for thousands of people, especially in Asia and Latin America. Papaya exports contribute to the growing supply of healthy food products on international markets. The top three exporting countries accounted for 63.28 percent of the total global exports of papaya between 2007 and 2009, with more than half of those exports going to the United States.
The objective of this article is to provide information on global trends in the production and trade of papaya. An overview of the current and future trends of global papaya production and trade, and the main papaya exporting and importing countries is presented herewith.
Those weakness may be credited to major constrains of this industry such as virus diseases that impacts production negatively with decreased and/or impediment to production. Viruses are considered the main drivers of the reduced expansion of production sites globally and may continue to pose constrains in the future, with linear growth that may be better connected with new plantation areas than productivity
Another constrains referrers to general deficiencies in infrastructure, logistics and post-harvest treatment, among others, but these may have been addressed by globalization and the expansion of the global fruit transit and commercialization, and the consequent afflux of information and revenues, as visualized at the steady exponential growth of trade volumes
New constrains identified at this work are related to climate changes and the rapid movement of producing areas from a region or country to another. This situation may pose severe shortages to farmers and local economies, and may impact future growth of this industry towards capacitation and bigger investment needs. Based on the collected data and information papaya industry is a relevant sector, but constrains impairs growth and leverage to the production side. Opposingly, trade did not show any sign of those negative factors, which may be partially credited to high number of producing locations – traders have a ample choice of fruits, available year-round due to different geographical locations and conditions of the producing areas; and the huge distance between produced and traded fruits - only 2.7 percent of total papaya produced enters international trade.
Market opportunities
Dried papaya is the dried form of the papaya fruit, scientifically known as Carica papaya. Native to the American tropics and central America, papaya fruit can be eaten raw, but it is popularly dried so that it can be stored for longer periods of time. In some parts of the world, this fruit is known as papaw or pawpaw. The fruit is composed largely of water (approximately 88%), but when it is dried, it becomes a nutrient-dense snack that can be energizing and beneficial for your health. Packed with various enzymes, minerals, and antioxidants, this papaya can be unsweetened or sweetened.
Health Benefits
The top health benefits of dried papaya include the following:
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Increasing weight gain
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Boosting energy
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Improving vision
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Strengthening cellular function
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Preventing macular degeneration
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Skin care
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Improving digestion
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Lowering cholesterol levels
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Lowering the risk of chronic diseases
The high levels of carotenoids and antioxidants present in dried papaya help in the lowering the risk of many diseases. If you are recovering from an injury or illness, these dried fruits can be a good way to gain your weight back and provide an energetic boost. Skin health will also benefit from the antioxidants and vitamins, while the high level of soluble fiber will normalize digestion. Some studies have also found that eating this dried fruit can help to lower overall cholesterol levels.
Papaya puree
The great thing about papaya puree is that it requires no cooking. . Puree the papaya in a food processor or blender until smooth. You can add a little baby milk, if needed, to reach desired consistency and make a creamier puree. (For a chunkier puree you can mash the papaya instead of pureeing).
FACTS
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It may take eight to 10 months before the fruit is ready to be harvested after planting a small plant in the field. In the number of months that Papaya will develop and bear mature fruit, the environment has a role to play. In hot areas, harvesting from seed can take six to nine months, but zones that are more temperate need 9 to 11 months to be able to grow fruit from seed. When planted later in the year, the colder autumn and winter weather slows down growth and increases the time required by the plant to produce fruits for harvest.
FACTS
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Red Lady is used for large-scale farming. The major advantage of Red Lady papaya is that the ripe fruit has a longer shelf life, said papaya sapling entrepreneur Sreekumar Kooppillil.
SUGARCANE MARKET PRODUCTION
FACTS
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100 million people make their living from sugarcane cultivation and processing 25% of the rural workforce in Brazil 1.5 million people in Thailand 0.5 million in South Africa
FACTS
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Sugarcane cultivation requires a tropical or subtropical climate, with a minimum of 60 cm (24 in) of annual moisture. It is one of the most efficient photosynthesizers in the plant kingdom. It is a C4 plant, able to convert up to 1% of incident solar energy into biomass.
FACTS
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The crop does not tolerate severe frosts. Therefore, most of the world's sugarcane is grown between 22°N and 22°S, and some up to 33°N and 33°S.
FACTS
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Sugarcane can be grown on many soils ranging from highly fertile, well-drained Mollisols, through heavy cracking Vertisols, infertile acid Oxisols, peaty Histosols, to rocky Andisols.
FACTS
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Sugarcane is harvested by hand and mechanically. Hand harvesting accounts for more than half of production, and is dominant in the developing world. In hand harvesting, the field is first set on fire.
FACTS
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The fire burns dry leaves, and chases away or kills venomous snakes, without harming the stalks and roots. Harvesters then cut the cane just above ground-level using cane knives or machetes. A skilled harvester can cut 500 kg (1,100 lb) of sugarcane per hour.
GLOBAL SUGARCANE MARKET
Sugarcane is a crop primarily grown in tropical countries and has the notable quality of serving as both a food and a fuel source. Along with supplying 86 per cent of the world’s sugar (the remaining coming from beet), sugarcane also serves as a key biofuel feedstock, given that it is highly efficient in converting sunlight into energy. Seventy-five per cent of the sugarcane produced globally is consumed by the food manufacturing sector; the balance is used in biofuel production. Sugarcane cultivation and processing currently provide livelihoods for 100 million people across the world.3 Looking at the country level, the sugarcane industry employs over 1 million people in Brazil, nearly 25 per cent of its rural workforce. The Thai sugarcane supply chain employs 1.5 million people, including 107,000 smallholders, and around 0.5 million people depend on the sugarcane industry for their livelihoods in South Africa.4–6,53 Cane sugar, the raw sugar obtained from processing sugarcane, had an export value of USD 24.7 billion in 2017; an estimated 34.43 per cent (at least 54,593 million tonnes) of total cane sugar produced that year was exported. The largest cane sugar exporting countries in 2017 were Brazil (USD 11.4 billion), Thailand (USD 2.6 billion) and France (USD 1.3 billion); the largest cane sugar importing countries were Indonesia (USD 2.3 billion), the United States (USD 1.7 billion) and Bangladesh (USD 1.1 billion).Cane sugar supply growth outpaced demand growth for human consumption from 2016 to 2017, at rates of 8 per cent versus an estimated 2 per cent respectively. This imbalance resulted in a global cane sugar surplus of around 11 million tonnes. Assuming favourable weather conditions, this cane sugar surplus is expected to persist, according to projections through the year 2025, due to the expansion of planted areas in Asia, specifically China and Indonesia, as well as improved farm productivity. Developing countries account for approximately threequarters of global sugar consumption. They are expected to lead the future demand growth of the sector with increasing consumption of caloric sweeteners, processed products, sugar-rich confectionery and soft drinks. For example, in 2018, sugar (white or refined) met almost 80 per cent of the sweetener market demands, which had a retail value of USD 57.5 billion. Asia leads in terms of demand growth, followed by Africa, mainly due to population growth and urbanization, rising incomes and shifting dietary patterns. In contrast, demand is expected to stagnate in developed countries due to slowing population growth; dietary changes; health concerns related to sugar consumption, such as obesity and diabetes; and government interventions to reduce sugar intake.
JAMAICA SUGARCANE MARKET
The Jamaican sugar industry is over 500 years old, dating back to 1509 when the island was under Spanish rule. Later under the British plantation system the island became the major producer and leading exporter of sugar in the world. The industry achieved its highest level of production in 1965when 516,825 tonnes of sugar were produced from 4,731,943 tonnes of cane reaped from 59,773hectares. At that time eighteen factories were in operation. Because of the need to increase efficiency and benefit from economies of scale the number of factories operating on the island declined steadily from 140 in 1900 to the current number of 6.
Over the past ten years, apart from some minor spikes in production, the Jamaican Sugar Industry has experienced decline in cane and sugar production. Cane and sugar production over this period averaged 1,805,871 and 163,387 tonnes respectively. For the 2010 crop the industry produced 121,806 tonnes sugar from 1.4M tonnes cane.
Of the total cane supplied, independent cane farmers contributed 39% while estates produced 61%. The high costs of cane production, low cane yields and the relatively small margins have been driving cane production down particularly that of independent cane farmers. The industry over the years has suffered from a number of structural and institutional weaknesses including run-down capital assets , a road network that places logistical constraints on the economic transportation of harvested cane, low capacity utilization and lack of maintenance of the factories, loss of time due to mechanical breakdowns at the factories and interruptions of cane supply. The industry is also affected by, hurricanes, droughts, unseasonal weather and diseases. 2 Most recently the industry was affected by tropical storm Nicole and Richard which caused severe flooding in some cane areas. All the above factors have resulted in low land productivity, relatively poor cane quality, inefficient field and factory operations, reduction in hectares reaped and a deterioration in the conversion ratio (TC/TS). Consequently, the industry could be classified as a high cost producer. It is important to note that the cost of production varies widely within the industry. In spite of the above challenges the Government of Jamaica is desirous to have in place a viable, efficient, and competitive sugar industry which will contribute to rural development and social stability, and one which is sustainable in the new global environment.
Economic and Social Contribution
The sugar industry continues to be vital to the Jamaican economy and remains the country’s single most important crop, contributing just under two per cent to the nation’s G.D.P, and earns approximately US$74.5 million annually. It is the second largest single employer of labour, employing approximately 38,000 persons directly during cropping season and 28,000 persons out of crop. It is estimated that some 200,000 persons (about 8 per cent of the population of 2.6 million) derive their income directly and indirectly from the industry. Sugar cane is grown in almost every parish. It accounts for over 40,000 hectares or 40% of the land under permanent agriculture and about one-half of the population live in sugar dependent parishes. The importance of the industry cannot be assessed simply by its contribution to G.D.P. and its annual foreign exchange earnings because it plays a central role in many other aspects of the Jamaican society. Jamaica’s rural economy, social stability and security in urban areas depend on the existence of a viable sugar cane industry. In the rural areas and around towns such as Frome and Sav-laMar in Westmoreland, Lionel Town in Clarendon, Duckenfield in St Thomas and Clark’s Town in Trelawny the growing of sugar cane and its processing into sugar is the major or only economic activity. In the out- of-crop period many people are given credit which is paid up during the cropping season.
MELON PRODUCTION MARKET
The global melon market
revenue amounted to $27.4B in 2018, increasing by 2.2% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers’ margins, which will be included in the final consumer price). The market value increased at an average annual rate of +2.1% over the period from 2007 to 2018; the trend pattern remained relatively stable, with only minor fluctuations being recorded in certain years. Over the period under review, the global melon market attained its peak figure level in 2018 and is expected to retain its growth in the near future.
Consumption By Country
The country with the largest volume of melon consumption was China (17M tonnes), comprising approx. 53% of total volume. Moreover, melon consumption in China exceeded the figures recorded by the second-largest consumer, Turkey (1.8M tonnes), tenfold. Iran (1.6M tonnes) ranked third in terms of total consumption with a 4.8% share.
Market Forecast 2019-2025
Driven by increasing demand for melon worldwide, the market is expected to continue an upward consumption trend over the next decade. Market performance is forecast to retain its current trend pattern, expanding with an anticipated CAGR of +0.9% for the period from 2018 to 2030, which is projected to bring the market volume to 36M tonnes by the end of 2030.
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MELON MARKET IN JAMACIA
Watermelon production in Jamaica is used to satisfy the domestic market with the shortfall between demand and local production filled by imports. In 2016 Jamaica’s watermelon production stood at 16,002 tonnes from a total area reaped of 730 hectares- an increase of just under 25% in yield over 2015 where yields of 17.64 t/ha were realized.
Cost of Production
The approximate cost to produce one hectare of watermelon is $1,128,000.00.At farm gate, watermelon fetches prices of between $80- $148 per kg. Under favorable conditions, investors can expect a ROI of at least 49%.